Black & Decker Corp.: Household Products Group Brand Transition
Subjects Covered
Acquisitions
Brands
Consumer marketing
Merchandising
Sales promotions
by
John A. Quelch,
Minette E. Drumwright,
Cynthia A. Bates
Source: Harvard Business School
14 pages.
Publication Date: Oct 02, 1987. Prod. #: 588015-PDF-ENG
Black & Decker Corp.: Household Products Group, Brand Transition Harvard Case Study Solution and HBR and HBS Case Analysis