Black & Decker Corp.: Household Products Group Brand Transition Case Solution & Analysis

Subjects Covered
Acquisitions
Brands
Consumer marketing
Merchandising
Sales promotions

by
John A. Quelch,
Minette E. Drumwright,
Cynthia A. Bates

Source: Harvard Business School

14 pages.
Publication Date: Oct 02, 1987. Prod. #: 588015-PDF-ENG

Black & Decker Corp.: Household Products Group, Brand Transition Harvard Case Study Solution and HBR and HBS Case Analysis