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Black & Decker Corp.: Household Products Group Brand Transition

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Acquisitions
Brands
Consumer marketing
Merchandising
Sales promotions

by
John A. Quelch,
Minette E. Drumwright,
Cynthia A. Bates

Source: Harvard Business School

14 pages.
Publication Date: Oct 02, 1987. Prod. #: 588015-PDF-ENG

Black & Decker Corp.: Household Products Group, Brand Transition Harvard Case Study Solution and HBR and HBS Case Analysis

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