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Blue Orb: Company in Transition

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Subjects Covered
Marketing strategy
Small & medium-sized enterprises

by
Michael R. Bowers,
Peter McAlindon

Source: Richard Ivey School of Business Foundation

12 pages.
Publication Date: Oct 27, 2010. Prod. #: 910M84-PDF-ENG

Blue Orb: A Company in Transition Harvard Case Study Solution and HBR and HBS Case Analysis

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