Blue Orb: Company in Transition
Subjects Covered
Marketing strategy
Small & medium-sized enterprises
by
Michael R. Bowers,
Peter McAlindon
Source: Richard Ivey School of Business Foundation
12 pages.
Publication Date: Oct 27, 2010. Prod. #: 910M84-PDF-ENG
Blue Orb: A Company in Transition Harvard Case Study Solution and HBR and HBS Case Analysis