Blue Orb: Company in Transition

Subjects Covered
Marketing strategy
Small & medium-sized enterprises

Michael R. Bowers,
Peter McAlindon

Source: Richard Ivey School of Business Foundation

12 pages.
Publication Date: Oct 27, 2010. Prod. #: 910M84-PDF-ENG

Blue Orb: A Company in Transition Harvard Case Study Solution and HBR and HBS Case Analysis