BMW of North America: Dream It. Build It. Drive It

Subjects Covered
Competitive strategy
Marketing

by
Dmitry Alenuskin,
Andreas Schotter

Source: Thunderbird School of Global Management

16 pages.
Publication Date: Jun 23, 2012. Prod. #: TB0301-PDF-ENG

BMW of North America: Dream It. Build It. Drive It Harvard Case Study Solution and HBR and HBS Case Analysis