BMW of North America: Dream It. Build It. Drive It
Subjects Covered
Competitive strategy
Marketing
by
Dmitry Alenuskin,
Andreas Schotter
Source: Thunderbird School of Global Management
16 pages.
Publication Date: Jun 23, 2012. Prod. #: TB0301-PDF-ENG
BMW of North America: Dream It. Build It. Drive It Harvard Case Study Solution and HBR and HBS Case Analysis