BMWs Project Switch (B): Importers vs. National Sales Companies

Subjects Covered
Distribution
European Union
International business
Sales
Strategy

by
Das Narayandas,
Kerry Herman,
Laura Winig

Source: Harvard Business School

7 pages.
Publication Date: Nov 13, 2008. Prod. #: 509024-PDF-ENG

BMW’s Project Switch (B): Importers vs. National Sales Companies Harvard Case Study Solution and HBR and HBS Case Analysis