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BMWs Project Switch (B): Importers vs. National Sales Companies

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Distribution
European Union
International business
Sales
Strategy

by
Das Narayandas,
Kerry Herman,
Laura Winig

Source: Harvard Business School

7 pages.
Publication Date: Nov 13, 2008. Prod. #: 509024-PDF-ENG

BMW’s Project Switch (B): Importers vs. National Sales Companies Harvard Case Study Solution and HBR and HBS Case Analysis

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