Boise Automation Canada Ltd.: The Lost Order at Northern Paper

Subjects Covered
Marketing
Organizational behavior
Sales cycle
Sales force management

by
Michael Taylor

Source: Richard Ivey School of Business Foundation

13 pages.
Publication Date: Mar 08, 2012. Prod. #: W12785-PDF-ENG

Boise Automation Canada Ltd.: The Lost Order at Northern Paper Harvard Case Study Solution and HBR and HBS Case Analysis