Boston Whaler Inc.: Managing the Dealer Network

Subjects Covered
Distribution planning
Marketing implementation
Sales promotions

Thomas V. Bonoma,
Margaret L. Kane

Source: Harvard Business School

22 pages.
Publication Date: Sep 29, 1983. Prod. #: 584036-PDF-ENG

Boston Whaler, Inc.: Managing the Dealer NetworkHarvard Case Study Solution and HBR and HBS Case Analysis