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Boston Whaler Inc.: Managing the Dealer Network

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Subjects Covered
Distribution planning
Marketing implementation
Sales
Sales promotions

by
Thomas V. Bonoma,
Margaret L. Kane

Source: Harvard Business School

22 pages.
Publication Date: Sep 29, 1983. Prod. #: 584036-PDF-ENG

Boston Whaler, Inc.: Managing the Dealer NetworkHarvard Case Study Solution and HBR and HBS Case Analysis

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