bp and Corporate Greenwash

Subjects Covered
Business ethics
Climate change
Communication
Energy
Global business
Human resource management
Marketing management
Public relations
Strategy

by
Michael Sider

Source: Richard Ivey School of Business Foundation

7 pages.
Publication Date: Sep 28, 2009. Prod. #: 905C10-PDF-ENG

bp and Corporate Greenwash Harvard Case Study Solution and HBR and HBS Case Analysis