BP Oil International (C): Brand Image Program Case Solution & Analysis

Subjects Covered
Brand management
International marketing
Marketing strategy
Sales promotions

by
Robert J. Kopp,
Philip A. Dover

Source: Babson College

19 pages.
Publication Date: Jan 01, 1995. Prod. #: BAB108-PDF-ENG

BP Oil International (C): Brand Image Program Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions