Brand in the Hand: Mobile Marketing at Adidas

Subjects Covered
International marketing
Marketing communications
Marketing strategy
Technology

by
Andrew Rohm,
Fareena Sultan,
David Wesley

Source: Richard Ivey School of Business Foundation

25 pages.
Publication Date: Sep 26, 2005. Prod. #: 905A24-PDF-ENG

Brand in the Hand: Mobile Marketing at Adidas Harvard Case Study Solution and HBR and HBS Case Analysis