Brand Leverage Power: The Critical Role of Brand Balance Case Solution & Analysis

Subjects Covered
Brands
Consumer marketing
Marketing strategy
Product lines

by
Vicki R. Lane

Source: Business Horizons

10 pages.
Publication Date: Jan 15, 1998. Prod. #: BH003-PDF-ENG

Brand Leverage Power: The Critical Role of Brand Balance Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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