Brand Relationship Spectrum: The Key to the Brand Architecture Challenge Case Solution & Analysis

Subjects Covered
Brand equity
Brand management
Brands
Corporate strategy

by
David A. Aaker,
Erich Joachimsthaler

Source: California Management Review

17 pages.
Publication Date: Jul 01, 2000. Prod. #: CMR177-PDF-ENG

Brand Relationship Spectrum: The Key to the Brand Architecture Challenge Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions