Subjects Covered
Brand equity
Brand management
Brands
Corporate strategy
by
David A. Aaker,
Erich Joachimsthaler
Source: California Management Review
17 pages.
Publication Date: Jul 01, 2000. Prod. #: CMR177-PDF-ENG
Brand Relationship Spectrum: The Key to the Brand Architecture Challenge Harvard Case Study Solution and HBR and HBS Case Analysis
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