Brand Revitalizing and Brand Reinforcement: The Case of Arrow Shirts in the Indian Context Case Solution & Analysis

Subjects Covered
Consumer behavior
Emerging markets
Marketing
Personality

by
S. Ramesh Kumar,
Amod Choudhary

Source: Indian Institute of Management Bangalore

9 pages.
Publication Date: Nov 01, 2012. Prod. #: IMB385-PDF-ENG

Brand Revitalizing and Brand Reinforcement: The Case of Arrow Shirts in the Indian Context Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions