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Branding Citigroups Consumer Business

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Brands
International marketing
Mergers & acquisitions
Organizational culture

by
Rohit Deshpande,
Carin-Isabel Knoop

Source: Harvard Business School

22 pages.
Publication Date: Jul 21, 2003. Prod. #: 504023-PDF-ENG

Branding Citigroup’s Consumer Business Harvard Case Study Solution and HBR and HBS Case Analysis

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