Bridge the Gap Between Strategy and Tactics with the Magic Matrix Case Solution & Analysis

Subjects Covered
Business plans
Forecasting
Market segmentation
Marketing information systems
Marketing management
Marketing planning
Planning systems
Profitability analysis
Resource management
Target markets

by
Benson P. Shapiro,
Jonathan Byrnes

24 pages.
Publication Date: Nov 05, 2003. Prod. #: 999008-PDF-ENG

Bridge the Gap Between Strategy and Tactics with the Magic Matrix Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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