British Airways: Go for It America Promotion (B)

Subjects Covered
Crisis management
Public relations
Sales promotions

by
Stephen A. Greyser,
Wendy Schille

Source: Harvard Business School

2 pages.
Publication Date: Nov 05, 1991. Prod. #: 592050-PDF-ENG

British Airways: “Go for It, America!” Promotion (B) Harvard Case Study Solution and HBR and HBS Case Analysis