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British Airways: Using Information Systems to Better Serve the Customer

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Information systems
International business
Service management

by
W. Earl Sasser Jr.,
Norman Klein

Source: Harvard Business School

15 pages.
Publication Date: Oct 21, 1994. Prod. #: 395065-PDF-ENG

British Airways: Using Information Systems to Better Serve the Customer Harvard Case Study Solution and HBR and HBS Case Analysis

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