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BRL Hardy: Globalizing an Australian Wine Company

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Competitive strategy
Entrepreneurship
Implementing strategy
International business
International marketing
New product marketing

by
Christopher A. Bartlett

Source: HBS Premier Case Collection

20 pages.
Publication Date: Dec 21, 2000. Prod. #: 300018-PDF-ENG

BRL Hardy: Globalizing an Australian Wine CompanyHarvard Case Study Solution and HBR and HBS Case Analysis

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