BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson Video
Subjects Covered
Competitive strategy
Entrepreneurship
Implementing strategy
International business
International marketing
New product marketing
by
Christopher A. Bartlett
Source: Video Supplement
21 minutes.
Publication Date: Apr 01, 2000. Prod. #: 300509-VID-ENG
BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video Harvard Case Study Solution and HBR and HBS Case Analysis