Brooke Correll and Clos Du Val: Adventures in Napa Valley (A) and (B) (Condensed)

Subjects Covered
Brand management
Brands
Consumer marketing
Market analysis
Pricing
Public relations
Research methodology

by
Marian Moore

Source: Darden School of Business

18 pages.
Publication Date: Feb 02, 2011. Prod. #: UV5745-PDF-ENG

Brooke Correll and Clos Du Val: Adventures in Napa Valley (A) and (B) (Condensed) Harvard Case Study Solution and HBR and HBS Case Analysis