Building a Brand: The Saturn Story Case Solution & Analysis

Subjects Covered
Brands
Marketing organization
Marketing strategy

by
David A. Aaker

Source: California Management Review

20 pages.
Publication Date: Jan 01, 1994. Prod. #: CMR046-PDF-ENG

Building a Brand: The Saturn Story Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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