Building a Strong Services Brand: Lessons from Mayo Clinic

Subjects Covered
Brand management
Service management
Word-of-mouth marketing

by
Leonard L. Berry,
Kent D. Seltman

Source: Business Horizons

11 pages.
Publication Date: May 15, 2007. Prod. #: BH230-PDF-ENG

Building a Strong Services Brand: Lessons from Mayo Clinic Harvard Case Study Solution and HBR and HBS Case Analysis