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Building Brand Community on the Harley-Davidson Posse Ride

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Brands
Customer service
Loyalty

by
Susan Fournier

Source: Harvard Business School

37 pages.
Publication Date: Aug 23, 2000. Prod. #: 501015-PDF-ENG

Building Brand Community on the Harley-Davidson Posse RideHarvard Case Study Solution and HBR and HBS Case Analysis

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