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Building Brand Community on the Harley-Davidson Posse Ride Video

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Brands
Customer service
Loyalty

by
Susan Fournier

Source: Video Supplement

13 minutes.
Publication Date: Sep 01, 2000. Prod. #: 501800-VID-ENG

Building Brand Community on the Harley-Davidson Posse Ride, Video Harvard Case Study Solution and HBR and HBS Case Analysis

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