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Cafe de Colombia

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Advertising campaigns
Brand equity

by
Rohit Deshpande,
Alexandra De Royere

Source: Harvard Business School

26 pages.
Publication Date: Sep 30, 2001. Prod. #: 502024-PDF-ENG

Cafe de Colombia Harvard Case Study Solution and HBR and HBS Case Analysis

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