Can Selling Be Globalized: The Pitfalls of Global Account Management Case Solution & Analysis

Subjects Covered
Customer relationship management
Customer retention
Globalization
Sales strategy

by
David J. Arnold,
Julian Birkinshaw,
Omar Toulan

Source: California Management Review

14 pages.
Publication Date: Oct 01, 2001. Prod. #: CMR212-PDF-ENG

Can Selling Be Globalized?: The Pitfalls of Global Account Management Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions