Can you hear me now Learning from customer stories

Subjects Covered
Customer feedback
Customer service
Market research
Planning
Social media

by
G. Anthony Gorry,
Robert A. Westbrook

Source: Business Horizons/Indiana Univ.

10 pages.
Publication Date: Nov 15, 2011. Prod. #: BH457-PDF-ENG

Can you hear me now? Learning from customer stories Harvard Case Study Solution and HBR and HBS Case Analysis