Can You Measure the ROI of Your Social Media Marketing Case Solution & Analysis

Subjects Covered
Marketing
Quality management
Return on investment
Service management
Social media

by
Donna L. Hoffman,
Marek Fodor

Source: MIT Sloan Management Review

11 pages.
Publication Date: Oct 01, 2010. Prod. #: SMR363-PDF-ENG

Can You Measure the ROI of Your Social Media Marketing? Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions