Canadian Breast Cancer Foundation: Corporate Sponsorship Choices

Subjects Covered
Brand management
Nonprofit marketing
Nonprofit organizations
Small & medium-sized enterprises

by
Allison Johnson,
Laurie Dudo

Source: Richard Ivey School of Business Foundation

14 pages.
Publication Date: Apr 05, 2011. Prod. #: W11073-PDF-ENG

Canadian Breast Cancer Foundation: Corporate Sponsorship Choices Harvard Case Study Solution and HBR and HBS Case Analysis