Capital One: Launching a Mass Media Campaign

Subjects Covered
Advertising media
Advertising strategy
Brand management
Consumer marketing

by
Robert J. Fisher,
Ken Mark

Source: Richard Ivey School of Business Foundation

20 pages.
Publication Date: Mar 31, 2006. Prod. #: 906A05-PDF-ENG

Capital One: Launching a Mass Media Campaign Harvard Case Study Solution and HBR and HBS Case Analysis