Cardagin: Local Mobile Rewards

Subjects Covered
Loyalty
Marketing
Network effects

by
Rajkumar Venkatesan,
Kelly Ateya,
Adam Harr

Source: Darden School of Business

14 pages.
Publication Date: Dec 15, 2011. Prod. #: UV5790-PDF-ENG

Cardagin: Local Mobile Rewards Harvard Case Study Solution and HBR and HBS Case Analysis