Cardagin: Local Mobile Rewards
Subjects Covered
Loyalty
Marketing
Network effects
by
Rajkumar Venkatesan,
Kelly Ateya,
Adam Harr
Source: Darden School of Business
14 pages.
Publication Date: Dec 15, 2011. Prod. #: UV5790-PDF-ENG
Cardagin: Local Mobile Rewards Harvard Case Study Solution and HBR and HBS Case Analysis