CardSwap: Converting Unwanted Gift Cards into Cash Case Solution & Analysis

Subjects Covered
Marketing communications
Value creation

by
Neil Bendle,
Michael Taylor

Source: Richard Ivey School of Business Foundation

12 pages.
Publication Date: Sep 22, 2011. Prod. #: W11189-PDF-ENG

CardSwap: Converting Unwanted Gift Cards into Cash Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions