Carolina Pad and the Bloggers

Subjects Covered
Advertising ethics
Advertising media
Business to consumer
Communication strategy
Customer acquisition
Internet
Marketing communications

by
Steven Cox,
Bradley W Brooks,
S. Cathy Anderson,
J. Norris Frederick

Source: North American Case Research Association (NACRA)

15 pages.
Publication Date: May 01, 2011. Prod. #: NA0133-PDF-ENG

Carolina Pad and the Bloggers Harvard Case Study Solution and HBR and HBS Case Analysis