Carrefour China and the Olympic Torch Relay: Managing Corporate Crisis amid Evolving Expectations of Multinational Firms

Subjects Covered
Business & government relations
Competitive strategy
Crisis management
Internet
Public relations
Risk management
Social responsibility

by
Kineta Hung,
Candise Pong-Wa Wai

Source: University of Hong Kong

20 pages.
Publication Date: Feb 09, 2009. Prod. #: HKU812-PDF-ENG

Carrefour China and the Olympic Torch Relay: Managing Corporate Crisis amid Evolving Expectations of Multinational Firms Harvard Case Study Solution and HBR and HBS Case Analysis