Case for Brand Loyalty Case Solution & Analysis

Subjects Covered
Brands
Consumer behavior
Customer retention
Loyalty
Marketing management

by
Susan Fournier

Source: Harvard Business School

24 pages.
Publication Date: Jun 15, 1998. Prod. #: 598023-PDF-ENG

Case for Brand Loyalty Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions