Either way, it is clear that case studies are useful when used in marketing. Let’s look at the problems with some conventional ways of marketing and how to go about making the case study into a marketing solution.
First, we will look at the problems with conventional marketing: The One Size Fits All, where each marketer will try to solve the problems of the market. They cannot take a step forward and experiment with new ideas. Case studies can be used to take a bold step forward and experiment with new ideas. They are also very good for showing customers what your product or service is all about.
Second, the customer takes what he or she is given. Case studies are very powerful tools in conveying a message to the customer. One example of this is the double-blind research. A study has been done and the results are only made known to the participants. Only they know the facts and only they know the consequences of their actions.
Third, the case study solution does not work for all. Many times it is obvious that only some methods will work for certain groups. You might find that certain methods will work for a group of customers but they won’t work for another group.
Cases, however, are unpredictable. You can find cases where a method of marketing, with different variables, will have the same result. In the traditional method of marketing, you will want to test the groups.
Then the problem with traditional marketing is that you cannot control all variables. For example, if you have a potential customer who knows a lot about the product or service and another group of people who do not know a lot, there will be differences between them. Therefore, case studies are not as accurate as they would be with traditional marketing methods.
Another problem with case-study solutions is that sometimes there are gaps in the data. This leads to the conclusion that a certain marketing strategy or product does not work.
Then, marketing experts recommend that you give people a trial to see if they like the product or service before committing to it. With case studies, though, you cannot know if the trial is a failure or not.
In addition, the case study solution should be carefully weighed before implementation. This means you should research and decide on the design, content, and style of the case study. You will need to make sure that the solution fits into the research.
With marketing, you are often limited by your own solutions. If you cannot solve your own problem, you will not be able to solve others.
In summary, the case study analysis example is useful in marketing. The three problems with conventional marketing are: One size fits all, only some methods work for certain groups, and case studies are too unpredictable to be effective.