First, establish the purpose of your case study analysis strategy. How will your strategy to help your organization achieve its goals? Identify areas in which you will gain insight and discover what you can learn from an example.
Next, develop a key question. You must have a specific question that guides the case study analysis process. For example, what are the benefits of combining marketing and sales to form a single function? Are you better off with one specific function or combining functions to address a wider problem?
While you may use case studies to identify the problem, it is equally important to identify a case study solution that will help the organization solve that problem. For example, you may find that combining marketing and sales functions addresses a wider problem that can benefit your organization.
After you have developed your case study analysis strategy, you will need to decide on the scope of your project. Do you want to incorporate all of your organization’s processes into a new case study analysis, or would you rather investigate one or two processes?
Once you have a clear definition of the scope of your project, you can select your case study analysis solution. It is important to select a case study analysis solution that will be easy to implement. Your choice of case study analysis will have a significant impact on the type of information you receive, and your strategy.
Be careful when selecting a case study analysis solution that will require a morein-depth study. The benefits to a case study analysis include the ability to look at any number of business processes in a short period of time. Additionally, it is often easier to use case studies to understand how processes work with fewer distractions than when studying processes through formal documentation.
Whether you choose a case study analysis with a wider scope or a more detailed case study solution depends upon your organization’s needs. Often, an organization will not need to undertake a full case study analysis if it has many aspects of the organization covered.
While you do not want to over-simplify a complex process, you should keep in mind that it is important to understand the entire process when developing a case study analysis strategy. Whether you choose a case study analysis with a more detailed solution or a narrower scope, it is critical to understand the elements of your process, including:
If you wish to focus on a small part of your organization, such as implementing the process of managing calls, you will need to develop a case study analysis solution that focuses on only that aspect of the organization. On the other hand, if you want to examine a wider scope of the organization, such as consolidating and analyzing process documents, you will need to develop a case study analysis solution that covers a broader scope.
If you decide to investigate a broader scope, such as the processes used in a large company, you will need to choose a case study analysis solution that is based on a large scale of the organization. While it is possible to use a case study analysis on a small company, it is not likely to yield the same valuable results.
In summary, the case study analysis strategy can be complex. Be sure to consider the scope of your project and the solution you will use before you begin your case study analysis.