We can use this fact to come up with a number of case study solutions. So, we need to ask ourselves, “What are the common outcomes?” Here are a few examples.
Some of the most successful case study solutions start by telling us what happens when we do not implement our solution in practice. When this happens, we should take note and then ask, “How does that case study impact me?”
Sometimes it can be as simple as a situation where your job becomes more difficult, or as complex as a situation where you need to adjust your approach. In any event, we should consider the possible outcomes and then evaluate them from this perspective. We then can say, “If I use this case study solution, how would it impact me?”
As an example, let’s assume that we work in a sales or marketing department at a company that sells a particular line of products. We want to develop a solution that will help our department to solve their customer service issues. In order to achieve this, we need to determine that, how do the two possible cases in our hypothetical situation impact our department?
The sales department’s average customer service time was 26 minutes. How would a solution that was created for the marketing department (which is more time-sensitive) impact our sales staff? The answer to this question is very simple.
The sales department is out of control and needs to be brought under control. Therefore, this solution is most effective when implemented for the sales department.
Another scenario is that the marketing department is using the wrong solution to get the solution they need. What would happen if the marketing department used the marketing solution?
Well, they are using the wrong marketing solution and are not seeing the big picture. The product is not being sold in a timely manner, and the sales staff is not being directed to sell the product.
Again, the sales department is out of control and needs to be reigned in. Therefore, this solution would be most effective when implemented for the marketing department.
All in all, when doing a case study analysis, we need to keep in mind that everything is not always black and white. There are shades of gray. Therefore, we must look at each case in the same light, and make decisions based on what they may ultimately mean for us.
Instead of trying to create a case study solution, we should instead be willing to learn from past mistakes. That way, we will be in a better position to help other departments to solve similar problems.