Subjects Covered Consumer marketing International marketing Market analysis Test markets by Michael R. Pearce, Jordan Mitchell Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: Jun 25, 2009. Prod. #: 909A19-PDF-ENG Cherries With Charm: Turkey’s Alara AgriHarvard Case …
Subjects Covered Blue ocean strategy Growth strategy Innovation Mature business by W. Chan Kim, Renee Mauborgne, Jason Hunter, Brian Marks, Wayne Mortensen Source: Insead 9 pages. Publication Date: Jul 01, 2009. Prod. #: BOS018-PDF-ENG Crafting Winning Strategies in a Mature …
Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001 Read more »
Subjects Covered Consumer marketing Internet Internet marketing IT management Marketing campaigns Platforms Social media by W. Glynn Mangold, David J. Faulds Source: Business Horizons 9 pages. Publication Date: Jul 15, 2009. Prod. #: BH338-PDF-ENG Social media: The New Hybrid Element …
Social media: The New Hybrid Element of the Promotion Mix Read more »
Subjects Covered Diversity Power and influence by David A. Thomas, Stephanie J. Creary Source: Harvard Business School 24 pages. Publication Date: Aug 17, 2009. Prod. #: 410024-PDF-ENG Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund EraHarvard Case Study Solution …
Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era Read more »
Subjects Covered Capital markets Developing countries International finance Project finance Risk assessment Valuation by Benjamin C. Esty, Mathew Mateo Millett Source: HBS Premier Case Collection 22 pages. Publication Date: Sep 23, 1998. Prod. #: 299012-PDF-ENG Petrolera Zuata, Petrozuata C.A.Harvard Case …
Subjects Covered Business & government relations Capital expenditures Corporate strategy Demand analysis Product development Product positioning Project finance Valuation by Benjamin C. Esty, Michael Kane Source: HBS Premier Case Collection 20 pages. Publication Date: Nov 29, 2000. Prod. #: 201028-PDF-ENG …
Airbus A3XX: Developing the Worlds Largest Commercial Jet (A) Read more »