Ceja Vineyards: Marketing to the Hispanic Wine Consumer

Subjects Covered
Diversity
Marketing planning

by
Armand Gilinsky Jr.,
Linda I. Nowak,
Cristina Santini,
Ricardo Villarreal daSilva

Source: North American Case Research Association (NACRA)

24 pages.
Publication Date: Jan 01, 2011. Prod. #: NA0108-PDF-ENG

Ceja Vineyards: Marketing to the Hispanic Wine Consumer? Harvard Case Study Solution and HBR and HBS Case Analysis