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Celebrity Cruises Inc.: Taste of Luxury

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Loyalty
Market positioning
Profitability

by
Frances X. Frei,
Corey Hajim,
Christian Hemphell

Source: Harvard Business School

30 pages.
Publication Date: Apr 22, 2003. Prod. #: 603096-PDF-ENG

Celebrity Cruises, Inc.: A Taste of Luxury Harvard Case Study Solution and HBR and HBS Case Analysis

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