CEMEX: Rewarding the Egyptian Retailers Video Case Solution & Analysis

Posted on by Case Solutions

Subjects Covered
Brand management
Compensation
Distribution
Incentives
Marketing implementation
Pricing strategy
Product differentiation

by
F. Asis Martinez-Jerez

Source: Video Supplement

Publication Date: Sep 01, 2006. Prod. #: 107701-VID-ENG

CEMEX: Rewarding the Egyptian Retailers, Video Harvard Case Study Solution and HBR and HBS Case Analysis