Centuryply: Developing a Power Brand in a Commoditized Market

Subjects Covered
Marketing

by
Banerjee Saikat,
Abhra Banerjee

Source: Richard Ivey School of Business Foundation

16 pages.
Publication Date: Sep 05, 2012. Prod. #: W12179-PDF-ENG

Centuryply: Developing a Power Brand in a Commoditized Market Harvard Case Study Solution and HBR and HBS Case Analysis