Changing Channels: The Impact of the Internet on Distribution Strategy Case Solution & Analysis

Subjects Covered
Distribution planning
Internet
Marketing channels
Marketing strategy

by
Leyland Pitt,
Pierre R. Berthon,
Jean-Paul Berthon

Source: Business Horizons

10 pages.
Publication Date: Mar 15, 1999. Prod. #: BH036-PDF-ENG

Changing Channels: The Impact of the Internet on Distribution Strategy Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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