Charles Schwab & Co. Inc.: The Talk to Chuck Advertising Campaign

Subjects Covered
Advertising campaigns
Advertising strategy
Brand management

by
John A. Quelch,
Laura Winig

Source: HBS Premier Case Collection

18 pages.
Publication Date: Jan 16, 2007. Prod. #: 507005-PDF-ENG

Charles Schwab & Co., Inc.: The “Talk to Chuck” Advertising Campaign Harvard Case Study Solution and HBR and HBS Case Analysis