Chipman-Union Inc.: Odor-Eaters Socks

Subjects Covered
Brands
Communication strategy
Distribution planning
Marketing planning
New product marketing
Product planning & policy

by
John A. Quelch,
Penny Pittman Merliss

Source: Harvard Business School

14 pages.
Publication Date: Jul 01, 1981. Prod. #: 581073-PDF-ENG

Chipman-Union, Inc.: Odor-Eaters Socks Harvard Case Study Solution and HBR and HBS Case Analysis