Choosing the Right Green Marketing Strategy

Subjects Covered
Business ethics
Environmental protection
Government policy
Marketing implementation
Marketing strategy

by
Jill Meredith Ginsberg,
Paul N. Bloom

Source: MIT Sloan Management Review

8 pages.
Publication Date: Oct 01, 2004. Prod. #: SMR157-PDF-ENG

Choosing the Right Green Marketing Strategy Harvard Case Study Solution and HBR and HBS Case Analysis