CIBA-GEIGY Pharmaceuticals: Pharma International

Subjects Covered
Business conditions
Developing countries
New product marketing
Social responsibility

by
N. Craig Smith,
John A. Quelch

Source: Harvard Business School

16 pages.
Publication Date: Jul 28, 1989. Prod. #: 589108-PDF-ENG

CIBA-GEIGY Pharmaceuticals: Pharma International Harvard Case Study Solution and HBR and HBS Case Analysis