Citibank Credit Card: Commercials from the Asian-Pacific Region India–1993 Video Case Solution & Analysis

Subjects Covered
Consumer credit
International marketing
Marketing strategy
Pricing
Product introduction
Product positioning
Service management

by
V. Kasturi Rangan

Source: Video Supplement

Publication Date: Jun 01, 1995. Prod. #: 595522-VID-ENG

Citibank Credit Card: Commercials from the Asian-Pacific Region, India–1993, Video Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions