Citibank: Launching the Credit Card in Asia Pacific (A)

Subjects Covered
Consumer credit
International marketing
Marketing strategy
Pricing
Product introduction
Product positioning
Service management

by
V. Kasturi Rangan

Source: HBS Premier Case Collection

25 pages.
Publication Date: Sep 12, 1994. Prod. #: 595026-PDF-ENG

Citibank: Launching the Credit Card in Asia Pacific (A)Harvard Case Study Solution and HBR and HBS Case Analysis