Citibank: Launching the Credit Card in Asia Pacific (B) Case Solution & Analysis

Subjects Covered
Consumer credit
International marketing
Marketing strategy
Pricing
Product introduction
Product positioning
Service management

by
V. Kasturi Rangan

Source: Harvard Business School

4 pages.
Publication Date: Sep 12, 1994. Prod. #: 595027-PDF-ENG

Citibank: Launching the Credit Card in Asia Pacific (B) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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